![]() ![]() The executive eventually reversed course following intense backlash, publicly denouncing the act during the company's annual shareholder meeting on March 9 in addition to directly apologizing to employees in a company memo. ![]() The move was largely seen as a response to Disney's reaction to the so-called "Don't Say Gay" bill, which states: “Classroom instruction by school personnel or third parties on sexual orientation or gender identity may not occur in kindergarten through grade 3 or in a manner that is not age appropriate or developmentally appropriate for students in accordance with state standards.”Īt the time, then-CEO Bob Chapek, who initially decided not to speak publicly on the matter, opted to work behind the scenes in a failed attempt to soften the legislation. In late April, Republican Florida Governor Ron DeSantis signed a bill into law that would revoke Disney's special district status as of June 2023. Disney CEO Bob Iger speaks next to the character of Minnie Mouse at the unveiling of her star on the Hollywood Walk of Fame in Los Angeles, January 22, 2018.
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